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Actualité 4 min de lecture 10 août 2026

NISMO turns up the boost in Australia with Omori Factory-Backed Performance Centers

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NISMO turns up the boost in Australia with Omori Factory-Backed Performance Centers

NISMO turns up the boost in Australia with Omori Factory-Backed Performance Centers

Communiqué de presse officiel Nissan présentant les dernières innovations, performances et technologies automobiles de la marque.

  SYDNEY, Australia - From Japan’s racetracks and the legendary NISMO Omori Factory to one of the world’s most passionate GT‑R communities, the next chapter of the NISMO brand’s global expansion is gaining momentum in Australia. Nissan Motorsports & Customizing Co., Ltd. (NMC), together with Nissan Oceania, has confirmed a multi-phase plan to expand the NISMO brand’s presence in Australia. This means enhanced local access to authentic NISMO parts, accessories, heritage support, technical expertise and customer experiences. At the heart of the plan is the establishment of NISMO Performance Centers in Australia, making the market one of the first outside Japan to bring NISMO Omori Factory expertise closer to local customers. These centers will provide a direct link to NISMO’s Omori Factory in Japan, support advanced vehicle restoration programs, and feature factory-certified NISMO Meisters backed by NISMO’s global expertise. The first local NISMO Performance Center is targeted to open at Nissan Ferntree Gully in Victoria in the second half of 2026, with additional locations to be announced. “NISMO represents one of the most authentic expressions of Nissan’s passion for performance, innovation and customer excitement,” said Ivan Espinosa, President and CEO, Nissan Motor Co., Ltd. “As we advance our long-term vision of mobility intelligence for everyday life, we will continue to deliver new experiences to our customers. The expansion of the NISMO brand in markets such as Australia is an important step in bringing exciting experiences to customers who value performance and authenticity.” The announcement coincides with the visit of Yutaka Sanada, President and CEO of NMC and global head of the NISMO brand, to Sydney ahead of this weekend’s GT‑R Festival — a visit that reaffirms Nissan’s commitment to Australia as a priority market for performance, heritage and enthusiast engagement. Sanada said: “NISMO’s global expansion is about bringing the brand closer to customers in the right markets, with the right products, services and experiences. Australia is a natural priority because of its mature performance culture, strong GT‑R community and clear appetite for authentic NISMO heritage, performance parts, technical expertise and motorsport-driven experiences.” NMC was formed in 2022 by integrating Nissan’s motorsports and customization subsidiaries, uniting the NISMO brand’s performance and motorsports activities with AUTECH’s customization expertise. The visit comes at a pivotal time for NISMO, following the brand’s announcement in December 2025 outlining a significant global expansion strategy. This includes plans to grow its restoration, restomod and parts businesses, initially focused on the legendary Nissan Skyline GT‑R (R32, R33 and R34), with further vehicles and regional programs to follow. The broader global strategy will also see the NISMO brand expand its footprint into more markets, increase its model lineup, evolve beyond traditional sports cars into new segments, and reinforce Nissan’s long-established “track to road” approach to motorsport-derived innovation. About Nissan Motorsports & Customizing Co., Ltd. (NMC) Founded in 2022, NMC formed through the integration of Nissan’s motorsports activities dating back to 1936, the establishment of Nissan Motorsport International Co., Ltd. (NISMO) in 1984, and the establishment of AUTECH JAPAN, INC. (AUTECH) in 1986. Nissan’s philosophy of using motorsports as a way to develop people, technology, and cars drives our passion for innovation. NISMO inherits this DNA, continuously taking on new challenges, leveraging its expertise and spirit to enhance brand value. Contacts: Global NMC Communications: Mohammed Altawil Head of Communications Nissan Motorsports & Customizing Co., Ltd. (NMC). Email: mohammed.tawil@nissan-me.ae Mobile: +971 559955994 Nissan Oceania Communications: Steve Coughlan Head of Communications Oceania Nissan Motor Co. Australia Email: Steve_coughlan@nissan.com.au Mobile: 0459 845 294  
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Rédaction spécialisée dans l'actualité automobile au Maroc. Analyses approfondies des nouveaux modèles, essais routiers et guides tarifaires neufs.

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